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Kotler, principles of marketing, 8th european edition. Marketing provides a philosophy, input and strategies for the strategic business units. Philip kotler born may 27, 1931 is an american marketing author, consultant, and professor. Document format pdf file size of principles of marketing is 32. The editorial team at pearson has worked closely with educators. Summary marketing chapter 15 and 821 book marketing management 2012, kotler and keller.
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